(Video) Hrithik Roshan's new Coca Cola ad campaign

Coca-Cola India has launched its new ad campaign that will feature Bollywood actor and style icon Hrithik Roshan. The campaign is based on the theme 'Jashan Mana Le' and is designed to showcase the 'magical power' of Coca-Cola.



The new commercial is set at a quaint street where a group of youngsters land up late one night to grab a bite, only to find all the shops shut. What follows is a tryst with Hrithik and a magical ride, which leaves them in awe.

Set in the context of friends enjoying their food, the cold drink brings life to the moment and transforms it into an impromptu celebration.

'It feels great to be part of the 'Jashan Mana Le' campaign. It reminds me of the time when I was in college, hanging out with friends, going out and having food together,' said Hrithik in a press statement.

'The emotions captured in the campaign of togetherness and celebrations, being energized by a bottle of Coca-Cola are very real and identifiable. I am sure all including my fans, would find this campaign extremely appealing,' he added.

Venkatesh Kini, V-P (marketing), Coca-Cola India, said: 'Having made 'thanda' and refreshment synonymous with Coca-Cola, this year we have decided to take the brand communication to the next level. Our 2008 campaign focuses on how a bottle of Coca-Cola infuses a stream of fun, enjoyment and exhilaration into every moment of life.'

'The idea of the new campaign is tell the audience how the magical power of the beverage brings celebration into the lives of its consumers. I am confident that the youth today will strongly identify with both the lingo and message of this campaign.'

The next campaign of the cold drink will feature its brand ambassador Aamir Khan.

Shahid Kapoor's hot new look

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Shahid Kapoor's hot new look

Sameera Reddy at Mauj

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Sameera Reddy at Mauj

Miss India Worldwide 2008 - Shagun Sarabhai

Shagun Sarabhai, a 20-year-old Mumbai homeopathy student who was crowned Miss India Worldwide at a gala banquet. (Click to enlarge images)





























Sarabhai, beat contestants from 17 other countries in the diaspora as a panel of judges rated their talent, dress sense in Eastern and Western wear, and answers to questions.

Miss India Canada, Uppeka Jain, 24, was the first princess and Sabiha Hussain, 21, from the host country, was crowned second princess.

With several winners of the 17-year-old pageant started by Dharmatma Saran of New York having gone on to Bollywood, Sarabhai is now also excited about that prospect.

"If offers come my way from Bollywood, I'm going to accept them, yes, but I'm also studying medicine and I'll definitely try to blend both," the winner said.

"It was a little harder for me because I arrived a bit later, but I've always said that hard work pays off and this has proved true," said Sarabhai, whose only nervous moment on stage was when the top three were about to be announced from a shortlist of ten finalists.

"The question and answer round is when you're so nervous because you're faced with so much uncertainty about what question the judges are going to throw at you and what sort of answer you're expected to give. The other parts I was quite confident about."

Crying uncontrollably for the first few minutes after being named the winner, the new Miss India Worldwide quickly regained her composure to pose for the large media contingent as her parents who had flown in specially to support her waited in the wings.

Her mother Bella, a psychologist, and dad Pratesh, a homeopath were overjoyed at their daughter's success.

Commenting on the dance item that she performed, Sarabhai said: 'The song that I chose was done by Bipasha Basu in 'Omkara'. It's actually something that the women have to do in the villages in India to make a living. They have to dance in these bars in cholis and ghagras just to make a living.'

'It was Shagun's charm, poise and grace that epitomises the essence of the culture of an Indian woman that won the day for her,' said the organiser of the event, Farook Khan.

Sarabhai will be taking home with her a package of prizes that includes $5,000 in cash, gold and diamond jewellery, exclusive garments and a laptop computer.

Kareena Kapoor Vogue shoot March 2008

Kareena Kapoor is featuring in the March 2008 edition of Vogue Magazine. Here are the pics. (Click to enlarge images)




































Kareena Kapoor Vogue shoot March 2008

53rd Fair One Filmfare Awards 2008

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Awards:
Best Actor
Shahrukh Khan - Chak De India

Best Actress
Kareena Kapoor - Jab We Met

Best Film
Taare Zameen Par

Best Director
Aamir Khan - Taare Zameen Par

Critics' Award For Best Actor
Darsheel Safary - Taare Zameen Par

Critics' Award For Best Actress
Tabu - Cheeni Kum

Critics' Award For Best Film
Shimit Amin - Chak De India

Best Actor in a Supporting Role (Male)
Irrfan Khan - Life in a... Metro

Best Actor in a Supporting Role (Female)
Konkana Sen Sharma - Life in a... Metro

Best Lyrics
Prasoon Joshi - (Maa - Taare Zameen Par)

Best Playback Singer (Male)
Shaan - (Jab Se Tere Naina - Saawariya)

Best Playback Singer (Female)
Shreya Ghosal - (Barso Re - Guru)

Best Music
A. R. Rahman - Guru

Best Story
Amol Gupte - Taare Zameen Par

Best Screenplay
Anurag Basu - Life in a... Metro

Best Dialogue
Imtiaz Ali - Jab We Met

R. D. Burman Award
Monty Sharma (Saawariya)

Lifetime Achievement Award
Rishi Kapoor

Power Awards
Yash Chopra & Aditya Chopra

Best Debut (Male)
Ranbir Kapoor - Saawariya

Best Debut (Female)
Deepika Padukone - Om Shanti Om

Best Special Effects
Red Chillies Entertainment - Om Shanti Om

Sony Head N Shoulders Fresh Face of the Year Award
Deepika Padukone

Best Background Score
A. R. Rahman - Guru

Best Editing
Amitabh Shukla - Chak De India

Best Choreography
Saroj Khan (Barso Re Megha Re - Guru)

Best Action
Rob Miller - Chak De India

Best Art Direction
Samir Chanda - Guru

Best Sound
Leslie Fernandes - Johnny Gaddaar

Best Cinematography
Sudhip Chatterjee

Best Costumes
Sujata Sharma - Gandhi My Father
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